What’s in your Lawn Care Business Name? You are, and you should be professional about it.
Why be professional about it? Why not be “hokey” or unclear with your Lawn Care Buisness Name? Always view your business from your potential customers’ point of view.
A potential Lawn Care customer is looking for someone to care for their lawn. They could be new to the area and don’t know where to turn so they go to the phone book to see if they can find a service to solve their problem.
In the phone book they look under Lawn care and they find three Lawn Care businesses listed. They are Lawns “R” Us, Ed’s Handyman Service and Jake’s Lawn Care Solutions.
These names are made up but represent the most common ways business owners choose their Business Names.
Let’s talk about Lawns “R “ Us first. This Name has a 50/50 chance of getting the call. Why? Well this owner at least has what he does in his Lawn Care Business Name, the word Lawn.
The problem with this name is that as a first impression the name doesn't sound as though they take what they do seriously.
Would you choose to contact this Lawn Care Business if you were looking for a company that you could trust to be professional with your needs?
Our next Lawn Care Business name, Ed’s Handyman Service. Is this a professional Business name? No, this type of name suggests I do many things well but don’t do any one thing very well and Lawn isn’t even in the name.
Ed has a less than 50% chance of even getting a call. The only good point in this name selection is that Ed is willing to put his name on the line.
If some one was looking for low cost solution maybe, do you want to be the one only doing low paying jobs?
Finally there is Jake’s Lawn Care Solutions. This is the Lawn Care Business that will get greater than 50% of the possible calls.
Why? It sounds like this owner takes his business seriously. There are no play on words that make your Business Name sound “corny” or unprofessional. (as in Lawns “R” Us)
This Business owner is willing to put his name on the line and stand behind his work. (so was Ed but…) He also has what the customer is looking for, Lawn Care, in the name. But Jake has gone one step further to make sure he will get more calls.
What did he do? Jake put solutions in the Name. Yeah so what, how does this help him?. By adding this last word he is telling the potential customer that he is willing to go the extra mile to solve any job that comes his way in the Lawn Care Business.
This could mean mowing a lawn, seeding or fertilizing etc. He has covered all the bases with just his choice in a Lawn Care Business Name.
Other things that should be considered when choosing a Lawn Care Business Name are legal issues. What I mean by this is when you go to register your Business Name with your local government (which you will need to do in order to get a business account at your local bank) you won’t run into problems when a name search is done.
Why is this important? Well if you choose a general name such as Great Lawn Care Service chances are that name has already been taken and therefore won’t be available.
If you personalize your Business Name by using part of your name (be it your first or last name) you are solving this problem ahead of time and you won’t be disappointed that your name is unavailable.
Type in register my new business into your favourite search engine to find your local government website which looks after these services to get the rules for your area.
Remember don’t go out and spend any money on your marketing materials such as Lawn Care Business Cards, uniforms, print advertising or signage until you know that your Lawn Care Business Name is registered to you.
“Keep It Simple to Succeed” lets get out there and make our lawns healthy and green!